Why Friday Afternoon is the Worst Time to Shop Online — And Marketers Know When Your Guard Is Down The art of persuasion has long been a delicate balance between subtlety and coercion.
But in today's social media landscape, advertisers have discovered a potent shortcut to influencing consumer behavior: exploiting mental fatigue that comes from constant scrolling.
This phenomenon is not unique to social media. As any parent can attest, a tired brain is more susceptible to persuasion or outright manipulation than one that's well rested.