The Dark Side of Merchandising: How Hasbro's Spider Man Themed Board Games Reveal Our Obsession with Consumerism The intersection of Marvel and merchandising has yielded another blockbuster in the form of Spider Man themed board games from toymaker Hasbro.
At first glance, these collaborations appear harmless, a nostalgic exercise in brand synergy.
However, scratch beneath the surface, and we find a more insidious trend at play – one that speaks volumes about our society's obsession with consumerism.