The Squishmallow Movie Takes Center Stage: A Cautionary Tale for Hollywood's IP Obsession Amazon MGM is developing a feature film based on Squishmallows, the plush toys that have captured the world's attention.
With an estimated global value of over $1 billion and a 2 to 1 sales ratio, it's no surprise the studio wants to capitalize on this lucrative brand.
The decision to adapt Squishmallows for the big screen says more about Hollywood's desperation for fresh intellectual property than its commitment to creative risk taking.