The Thar's Toxic Image: Can India's Most Popular SUV Recover? The Mahindra Thar has become a lightning rod for criticism in India due to its association with reckless driving and bullying behavior on roads.
Since its introduction in 2010, the vehicle has been favored by Indians for its rugged off road capabilities and affordability.
However, this same accessibility has also led to its abuse by some drivers who use it as a status symbol or to intimidate others on the road.