The Siren Song of Sustainability: Everlane's Dark Side The news that Shein has acquired Everlane, once hailed as a champion of sustainability and transparency, has left many feeling bereft and bewildered.
As someone who was seduced by Everlane's promise of radical transparency and chic basics, I'm now forced to confront the reality of my own complicity in the very system I thought I was critiquing.
Everlane's rise to fame was built on a clever marketing strategy that capitalized on the growing desire for sustainable fashion.